The Lost Egyptian Cobra Is New Media
- Posted by Leigh Drogen
- on March 29th, 2011
So this cobra escapes from the Bronx Zoo the other day. A dude who works at the Bronx Zoo tweets from their account that they’ve lost the snake. Someone creates a Twitter account @BronxZoosCobra, and he’s got almost 100,000 followers in less than 3 days.
Let’s for a second look beyond the fact that in and of itself, the fact that the Bronx Zoo lost a king cobra and then decided to tell the public about it on Twitter.
I have been railing incessantly against old media for not understanding that news and entertainment is moving away from sitting down at certain points of the day to consume content. People are not reading the morning newspaper at 7AM, they are not watching the evening news on TV at 6:30PM, and they aren’t taking in their entertainment at scheduled times.
Because content is moving to a 24/7 cycle of interaction where it is in front of your face at all times, and that’s great. The stream is always there, that is what makes Twitter so amazing, things are not scheduled at certain times for you, they may happen around the same time each day or each week out of habit, but you don’t “tune in” to Twitter. The stream flows all day, it is ever present, and you can dip in at any time to consume.
It’s not just news, it’s entertainment too, and the cobra story highlights this. How many people have laughed several times and gotten entertainment value out of following the cobra tweet about New York City? We didn’t need to tune in at 7PM for this, it was entertaining all day.
I like comedians on Twitter sometimes more than I like them in real life. @DenisLeary is hilarious on Twitter but I can’t stand his drunken ranting in person.
Just like the news, entertainment will shift from scheduled times to all the time as we are all hooked into the same stream.
Many will lament the fact that we are becoming so hooked into the flow that we will need to take time out each day, each week, or each month to escape it. I disagree. Tools will be developed to screen and filter, to mellow the harsh of the torrent of information being thrown at us in an always on world. You will learn to open and close that filter based on when and where you are.
The fact that the zoo lost this animal is funny, but the cobra’s stream is funnier.
Full Disclosure: Nothing on this site should ever be considered to be advice, research or an invitation to buy or sell any securities, please see the Disclaimer page for a full disclaimer.
blog comments powered by Disqus
Leigh Drogen is the founder and chief investment officer of Surfview Capital, LLC, a New York based investment management firm employing an intermediate term long/short momentum strategy. More »
- The Panic Is Relatively Confined
- School For Bums
- Estimize Raises Series B Led By WorldQuant Ventures
- Will Automation Make Africa The Lost Continent
- My 2015 Stock Picks and Big Trends
- Is Israel In Danger of Being Destroyed?
- Review Of My 2014 Picks and Trends
- The Most Powerful 27 Year Old In Finance?
- You Won’t Believe What This Asshole Said About Yo
- Deltix Publishes Quant Strategy Using Estimize Data Producing 28.5% Cumulative Market Neutral Returns
- August 2015
- April 2015
- January 2015
- December 2014
- July 2014
- June 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011